The Power of Real Estate Video: Unveiling the Essential Statistics


In the dynamic realm of real estate, staying ahead of the curve is crucial for success. One powerful tool that has revolutionized the industry is video marketing. In this blog post, we’ll delve into some compelling real estate video statistics that highlight its undeniable impact on lead generation, consumer preferences, and overall success in the competitive market.

  • 403% More Inquiries with Videos:
    • Fact: Real estate listings featuring videos receive a staggering 403% more inquiries than those without.
  • 92% of Mobile Video Consumers Share Videos:
    • Fact: A whopping 92% of mobile video consumers actively share real estate videos with others, significantly expanding the reach of property listings.
  • 86% of Homebuyers Prefer Property Videos:
    • Fact: 86% of homebuyers prefer watching real estate property videos to gain a comprehensive overview of a potential property.
  • 85% of Businesses Use Video Marketing:
    • Fact: A significant 85% of businesses leverage video as a marketing tool for real estate.
  • 80% Increase in Conversions with Videos on Landing Pages:
    • Fact: Real estate videos on landing pages can boost conversions by a remarkable 80%, underlining the persuasive impact of visual content.
  • 73% of Homeowners Prefer Video Marketing:
    • Fact: A substantial 73% of homeowners prefer listing their properties with agents who offer video marketing services.
  • 70% of Professionals Track Video Impact:
    • Fact: A significant 70% of real estate professionals actively collect data on video’s impact on lead generation and conversion rates.
  • 62% of Agents Notice Increased Interest with Video:
    • Fact: 62% of real estate agents reported a noticeable increase in interest from potential buyers after incorporating video marketing.
  • 40% Find Virtual Tours Extremely Important:
    • Fact: 40% of prospective buyers consider virtual real estate video tours to be very or extremely important in their decision-making process.
  • 32% of Homebuyers Watch Video Tours during Open Houses:
    • Fact: 32% of homebuyers are likely to watch a video tour during an open house, showcasing the growing importance of visual content in the home buying process.
  • Real Estate Video Tours Have a 2.2% Conversion Rate:
    • Fact: Real estate video tours boast an impressive average conversion rate of 2.2%, showcasing their effectiveness in converting leads into actual sales.


The evidence is clear – incorporating video into your real estate marketing strategy is not just a trend but a powerful tool that can significantly boost your business. Whether you’re an agent, homeowner, or a prospective buyer, understanding and leveraging the impact of video in real estate can make a substantial difference in achieving your goals in the ever-evolving market.


Sources: Nationl Association of Realtors, Zillow, Real Estate Marketing Blog.