The Impact of Photos and Videos on Real Estate Marketing


In today’s digital age, where home buyers turn to the internet for their house-hunting endeavors, the importance of eye-catching visual content cannot be overstated. Real estate photography, aerial imagery, and videos play a pivotal role in making a property stand out in a competitive market. Let’s delve into the statistics and explore how these visual elements significantly impact the success of real estate marketing.

The Power of Professional Photography

With 100% of home buyers incorporating online platforms into their search, professional photography emerges as a game-changer. According to the Wall Street Journal, homes with professional photography not only receive 61% more views but also sell 32% faster than listings lacking high-quality visuals. This translates to a significant reduction in the time a property spends on the market, from 123 days to a mere 89 days.

Soaring High with Aerial Photography

The advent of drones has revolutionized real estate marketing by offering captivating aerial perspectives. Homes featuring aerial photos sell a staggering 68% faster than those without. According to National Association of Realtors (NAR) ss of now, 61% of realtors are incorporating drones into their marketing strategies, with 43% opting for professional drone operators to capture stunning aerial shots. Aerial imagery provides potential buyers with a unique and immersive experience, showcasing a property’s surroundings and features from a bird’s-eye view.

The Impact of Real Estate Videos

Video marketing has become an integral part of the real estate landscape, significantly influencing buyer interest. According to the National Association of Realtors (NAR), property listings with videos receive a whopping 403% more inquiries than those without. Videos have a unique ability to engage and connect with viewers, offering a comprehensive virtual tour of the property.

Moreover, the influence of video extends beyond professional circles, as 73% of homeowners express a preference for listing with agents who leverage video marketing. This underscores the growing recognition among consumers that videos not only enhance the visual appeal but also contribute to effective storytelling, ultimately driving interest and inquiries.

Virtual Tours, A Modern Necessity

In the era of convenience, virtual tours have emerged as a significant factor in decision-making for home buyers. In 2020, 63% of individuals who purchased a home made an offer based on a virtual tour. This statistic highlights the importance of providing immersive, online experiences for potential buyers, allowing them to explore properties from the comfort of their homes.


In conclusion, the impact of good photos and video marketing on real estate cannot be overstated. As the industry continues to evolve, staying ahead with cutting-edge visual content will be key to attracting potential buyers, reducing time on market, and maximizing sales prices. Embrace the power of professional photography, aerial imagery, and videos to create a compelling narrative for your listings, ensuring your properties not only capture attention but also translate into successful and timely sales.